目錄
簡介 Intro
廣告，市場營銷和公共關係經理計劃，組織，指揮，控制和評估商業、工業和電子商務廣告、營銷和公關的機構和部門的各項活動。他們受僱於工商機構，政府部門，廣告，市場營銷和公共關係公司或諮詢公司。
Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
可能晉升為有經驗的高級管理崗位。
Progression to senior management positions is possible with experience.
主要職責 Main Duties
該小組履行以下部分或全部職責：
This group performs some or all of the following duties:
- 廣告經理計劃，指導和評估企業和部門的各項活動，該企業或部門製定和實施廣告宣傳活動，以促進產品和服務的銷售。
- Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
- 營銷經理建立產品和服務的分銷網絡，啟動市場研究和分析研究結果，協助產品開發，指導和評估機構的營銷策略。
- Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
- 公共關係經理指導和評估制定和實施媒體策略及資訊節目的機構和部門的宣傳活動和事件，並代表企業，政府和其他組織保持與媒體的關係。
- Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
- 電子商務經理人計劃，組織，指揮，控制和評估網絡和網站的設計、開發和維護，保證本網站負責的某一組織的因特網的現場實施，包括公關，宣傳和商業活動。
- E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence including public relations, communications and commercial activities.
任職要求 Employment Requirements
廣告和公關經理任職要求 Advertising and public relations managers:
需要擁有傳播、公共關係、行銷、新聞或相關領域的大學學位或大專文憑，以及在廣告、公共關係或傳播官員職位或相關職業中多年的經驗。A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
營銷經理任職要求 Marketing managers：
需要擁有工商管理或相關領域的大學學位或大專文憑，專攻銷售或行銷，並且擁有多年銷售、行銷或公共關係代表或相關職業的經驗。A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
電子商務經理任職要求 E-business managers
通常具有與電子商務、網站內容開發或互聯網和行動服務相關領域的大學學位或大專文憑，以及網站設計、互動式媒體開發、資料管理或資訊系統分析經驗或與網站內容相關的經驗必需的。A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
所有職稱 All Titles
- 廣告管理員 Advertising administrator
- 廣告公司經理 Advertising agency manager
- 廣告總監 Advertising director
- 宣傳經理 Advertising manager
- 代理行銷部經理 Agency marketing department manager
- 業務經理 – 銷售和廣告 Business manager – sales and advertising
- 活動經理 Campaign manager
- 通路行銷經理 Channel marketing manager
- 發行經理 Circulation manager
- 商業網路開發經理 Commercial network development manager
- 傳訊總監 Communications director
- 傳播總監 – 銷售與行銷 Communications director – sales and marketing
- 通訊經理 Communications manager
- 傳訊經理 – 公共關係 Communications manager – public relations
- 社區關係總監 Community relations director
- 公司事務經理 Corporate affairs manager
- 信函和公共查詢經理 Correspondence and public inquiries manager
- 創意服務總監 Creative services director
- 發展總監 – 年度捐贈 Director of development – annual giving
- 電商經理 E-business manager
- 競選經理 Election campaign manager
- 電子商務（電子商務）經理 Electronic business (e-business) manager
- 電子商務（電子商務）經理 Electronic commerce (e-commerce) manager
- 外交關係總監 External relations director
- 籌款活動經理 Fundraising campaign manager
- 平面設計公司經理 Graphic design firm manager
- 資訊和通訊經理 Information and communications manager
- 資訊服務經理 Information service manager
- 網路通訊經理 Internet communications manager
- 網站管理員 Internet site manager
- 經理 – 行銷服務 Manager – marketing services
- 市場開發經理 Market development manager
- 行銷總監 Marketing director
- 行銷主管 Marketing executive
- 市場經理 Marketing manager
- 媒體廣告經理 Media advertising manager
- 媒體關係總監 Media relations director
- 媒體關係經理 Media relations manager
- 線上行銷經理 Online marketing manager
- 促銷經理 Promotions manager
- 公共事務總監 Public affairs director
- 公共資訊總監 Public information director
- 公共關係總監 Public relations director
- 公共關係經理 Public relations manager
- 宣傳管理員 Publicity administrator
- 宣傳總監 Publicity director
- 宣傳經理 Publicity manager
- 區域傳播總監 Regional communications director
- 銷售代理行銷本部長 Sales agency marketing division director
- 銷售及廣告經理 Sales and advertising manager
- 銷售及行銷總監 Sales and marketing director
- 銷售及行銷經理 Sales and marketing manager
- 銷售及宣傳經理 Sales and publicity manager
- 銷售總監-電腦行銷開發 Sales director – computer marketing development
- 銷售推廣經理 Sales promotion manager
- 社群媒體社群經理 Social media community manager
- 網路通訊經理 Web communications manager
- 網路行銷經理 Web marketing manager
不包括職稱 Exclusions
- 業務發展官員以及市場研究人員和分析師Business development officers and market researchers and analysts (41402)
- 企业销售经理 Corporate sales managers (60010)
- 广告，市场营销和公共关系专业职位 Professional occupations in advertising, marketing and public relations (11202)
- 零售和批发贸易经理 Retail and wholesale trade managers (60020)
- 零售销售监事 Retail sales supervisors (62010)
- 銷售和客戶代表 – 批發貿易（非技術）Sales and account representatives – wholesale trade (non-technical) (64101)
- 高级管理人员 – 贸易，广播和其他业务，Senior managers – trade, broadcasting and other services(00014)
- 技術銷售專家 – 批發貿易 Technical sales specialists – wholesale trade (62100)
- 會議和活動策劃者Conference and event planners (12103)