目录
简介 Intro
广告，市场营销和公共关系经理计划，组织，指挥，控制和评估商业、工业和电子商务广告、营销和公关的机构和部门的各项活动。他们受雇于工商机构，政府部门，广告，市场营销和公共关系公司或咨询公司。
Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
可能晋升为有经验的高级管理岗位。
Progression to senior management positions is possible with experience.
主要职责 Main Duties
该小组履行以下部分或全部职责：
This group performs some or all of the following duties:
广告、市场营销、公共关系和电子商务经理执行部分或全部下列职责：Advertising, marketing, public relations and e-business managers perform some or all of the following duties:
- 广告经理计划，指导和评估企业和部门的各项活动，该企业或部门制定和实施广告宣传活动，以促进产品和服务的销售。
Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services. - 营销经理建立产品和服务的分销网络，启动市场研究和分析研究结果，协助产品开发，指导和评估机构的营销策略。
Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments. - 公共关系经理指导和评估制定和实施媒体策略及资讯节目的机构和部门的宣传活动和事件，并代表企业，政府和其他组织保持与媒体的关系。
Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations. - 电子商务经理人计划，组织，指挥，控制和评估网络和网站的设计、开发和维护，保证本网站负责的某一组织的因特网的现场实施，包括公关，宣传和商业活动。
E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence including public relations, communications and commercial activities.
任职要求 Employment Requirements
广告和公关经理任职要求 Advertising and public relations managers:
需要拥有传播、公共关系、营销、新闻或相关领域的大学学位或大专文凭，以及在广告、公共关系或传播官员职位或相关职业中多年的经验。A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
营销经理任职要求 Marketing managers：
需要拥有工商管理或相关领域的大学学位或大专文凭，专攻销售或营销，并且拥有多年销售、营销或公共关系代表或相关职业的经验。A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
电子商务经理任职要求 E-business managers
通常具有与电子商务、网站内容开发或互联网和移动服务相关领域的大学学位或大专文凭，以及网站设计、交互式媒体开发、数据管理或信息系统分析经验或与网站内容相关的经验 必需的。A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
所有职称 All Titles
- 廣告管理員 Advertising administrator
- 廣告公司經理 Advertising agency manager
- 廣告總監 Advertising director
- 宣傳經理 Advertising manager
- 代理行銷部經理 Agency marketing department manager
- 業務經理 – 銷售和廣告 Business manager – sales and advertising
- 活動經理 Campaign manager
- 通路行銷經理 Channel marketing manager
- 發行經理 Circulation manager
- 商業網路開發經理 Commercial network development manager
- 傳訊總監 Communications director
- 傳播總監 – 銷售與行銷 Communications director – sales and marketing
- 通訊經理 Communications manager
- 傳訊經理 – 公共關係 Communications manager – public relations
- 社區關係總監 Community relations director
- 公司事務經理 Corporate affairs manager
- 信函和公共查詢經理 Correspondence and public inquiries manager
- 創意服務總監 Creative services director
- 發展總監 – 年度捐贈 Director of development – annual giving
- 電商經理 E-business manager
- 競選經理 Election campaign manager
- 電子商務（電子商務）經理 Electronic business (e-business) manager
- 電子商務（電子商務）經理 Electronic commerce (e-commerce) manager
- 外交關係總監 External relations director
- 籌款活動經理 Fundraising campaign manager
- 平面設計公司經理 Graphic design firm manager
- 資訊和通訊經理 Information and communications manager
- 資訊服務經理 Information service manager
- 網路通訊經理 Internet communications manager
- 網站管理員 Internet site manager
- 經理 – 行銷服務 Manager – marketing services
- 市場開發經理 Market development manager
- 行銷總監 Marketing director
- 行銷主管 Marketing executive
- 市場經理 Marketing manager
- 媒體廣告經理 Media advertising manager
- 媒體關係總監 Media relations director
- 媒體關係經理 Media relations manager
- 線上行銷經理 Online marketing manager
- 促銷經理 Promotions manager
- 公共事務總監 Public affairs director
- 公共資訊總監 Public information director
- 公共關係總監 Public relations director
- 公共關係經理 Public relations manager
- 宣傳管理員 Publicity administrator
- 宣傳總監 Publicity director
- 宣傳經理 Publicity manager
- 區域傳播總監 Regional communications director
- 銷售代理行銷本部長 Sales agency marketing division director
- 銷售及廣告經理 Sales and advertising manager
- 銷售及行銷總監 Sales and marketing director
- 銷售及行銷經理 Sales and marketing manager
- 銷售及宣傳經理 Sales and publicity manager
- 銷售總監-電腦行銷開發 Sales director – computer marketing development
- 銷售推廣經理 Sales promotion manager
- 社群媒體社群經理 Social media community manager
- 網路通訊經理 Web communications manager
- 網路行銷經理 Web marketing manager
不包括职称 Exclusions
- 业务发展官员以及市场研究人员和分析师Business development officers and market researchers and analysts (41402)
- 企业销售经理 Corporate sales managers (60010)
- 广告，市场营销和公共关系专业职位 Professional occupations in advertising, marketing and public relations (11202)
- 零售和批发贸易经理 Retail and wholesale trade managers (60020)
- 零售销售监事 Retail sales supervisors (62010)
- 销售和客户代表 – 批发贸易（非技术）Sales and account representatives – wholesale trade (non-technical) (64101)
- 高级管理人员 – 贸易，广播和其他业务，Senior managers – trade, broadcasting and other services (00014)
- 技术销售专家 – 批发贸易 Technical sales specialists – wholesale trade (62100)
- 会议和活动策划者 Conference and event planners (12103)