NOC 11202 – Professional occupations in advertising, marketing and public relations

Index

Intro

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

  • Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
  • Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.

Main Duties

This group performs some or all of the following duties:

  • Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
  • Advise clients on marketing, advertising or sales promotion opportunities and strategies
  • Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
  • Manage post campaign analysis to measure and report on marketing and advertising metrics
  • Develop and maintain social media accounts, including managing customer reviews and testimonials
  • Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
  • Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
  • Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
  • Arrange interviews, news conferences and other media events
  • Act as spokesperson for an organization and answer written and oral inquiries
  • Coordinate special publicity events and promotions for internal and external audiences
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Represent and act as an agent for talented individuals or individuals with specific occupational expertise
  • Prepare or oversee preparation of sports, literary, performance or other contracts.

Employment Requirements

  • A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
  • Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

All Titles

  • Actor agent
  • Advertising account executive
  • Advertising account manager
  • Advertising and promotions coordinator
  • Advertising and promotions specialist
  • Advertising campaign organizer
  • Advertising consultant
  • Advertising specialist
  • Affiliated stations relations administrator
  • Art educator – museum
  • Artist agent
  • Artistic agent
  • Assistant brand manager – advertising
  • Assistant press secretary
  • Athlete agent
  • Athletes manager
  • Author’s agent
  • Book publicist
  • Boxing promoter
  • Career agent
  • Casting agent
  • Casting agent for extras
  • Communication officer (except emergency services)
  • Communications adviser
  • Communications consultant
  • Communications expert
  • Communications specialist
  • Community information officer
  • Development officer – fundraising
  • Digital advertising specialist
  • Digital marketing consultant
  • Digital marketing coordinator
  • Digital marketing project manager
  • Digital marketing specialist
  • Entertainment agent
  • Event marketing specialist
  • Financing officer – fundraising
  • Fundraiser
  • Fundraising campaign consultant
  • Fundraising campaign organizer
  • Fundraising consultant
  • Fundraising organizer
  • Information consultant
  • Information coordinator
  • Information officer
  • Information service coordinator
  • Literary agent
  • Marketing consultant
  • Marketing coordinator
  • Marketing project manager
  • Marketing specialist
  • Media coordinator
  • Media events coordinator
  • Media relations coordinator
  • Media relations officer
  • Museum education officer
  • Museum educator
  • Musicians agent
  • Performers agent
  • Press agent
  • Press secretary
  • Product manager – marketing
  • Promotion strategies consultant
  • Public affairs officer
  • Public affairs officer – Canadian armed forces
  • Public relations agent
  • Public relations consultant
  • Public relations coordinator
  • Public relations officer
  • Public relations practitioner
  • Public relations press agent
  • Public relations press secretary
  • Public relations representative
  • Public relations specialist
  • Publicist
  • Publicity agent
  • Publicity coordinator
  • Publicity information officer
  • Recreation association information officer
  • Sales and promotions coordinator
  • Singers agent
  • Social media coordinator
  • Social media specialist
  • Spokesperson
  • Sports agent
  • Stations-relations administrator
  • Student recruiter – post-secondary education
  • Talent agent
  • Talent representative
  • Theatrical agent
  • Theatrical business agent

Exclusions

  • Authors and writers(except technical)  (51111)
  • Conference and event planners (12103)
  • Public relations managers (See 10022 Advertising, marketing and public relations managers)
  • Business development officers and market researchers and analysts (41402)
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