NOC 4163 – Business development officers and marketing researchers and consultants



Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

Progression to managerial positions is possible with experience.

Main Duties

Business development officers and marketing researchers and consultants perform some or all of the following duties:

  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.

Employment Requirements

  • A bachelor’s degree in economics, commerce, business administration or public administration is required.
  • Certification as a certified economic developer (Ec.D.) may be required.

All Titles

  • Aboriginal economic development officer
  • advertising analyst
  • agriculture and food sector development consultant
  • agriculture and food sector marketing consultant
  • agri-food sector development consultant
  • agri-food sector marketing consultant
  • analyst – market research
  • analyst, manufacturers’ association
  • analyst, marketing
  • area development officer – government
  • business development officer
  • business issues lobbyist
  • commerce officer
  • commercial development officer – government
  • commercial research analyst
  • community development consultant
  • community economic development consultant
  • community economic development officer
  • consultant, marketing – market research
  • consultant, tourism – government
  • co-ordinator, tourism services – government
  • economic development consultant
  • economic development officer
  • economic development officer – Aboriginal communities
  • economic forecaster
  • economic research officer
  • industrial commissioner
  • industrial development officer
  • industrial development representative
  • international development and assistance researcher
  • international marketing specialist
  • lobbyist, business issues
  • manufacturers’ association analyst
  • market analyst – non-financial
  • market research analyst
  • market research specialist
  • market researcher
  • marketing analysis specialist
  • marketing analyst
  • marketing analyst – non-financial
  • marketing consultant – market research
  • marketing consultant – wholesale
  • marketing project officer
  • marketing research specialist
  • marketing researcher
  • mining industry development consultant
  • officer, commercial development – government
  • officer, economic development – government
  • officer, industrial development – government
  • officer, regional economic development agency
  • officer, tourism development – government
  • program delivery officer – business development
  • program officer – international development agency
  • project officer, marketing
  • regional development analyst
  • regional development officer
  • regional economic development agency officer
  • regional industrial development officer
  • regional officer, industrial development
  • researcher, market
  • researcher, marketing
  • rural development officer
  • small business counsellor
  • tourism consultant – government
  • tourism development officer
  • tourism development officer – government
  • tourism industry consultant
  • tourism industry specialist
  • tourism services co-ordinator – government
  • trade promotion officer
  • visitor interpretation services co-ordinator – government


  • Economic development managers (See 0412 Government managers – economic analysis, policy development and program administration)
  • Economists and economic policy researchers and analysts (4162)
  • Financial and investment analysts (1112)
  • International development or aid officers (See 4164 Social policy researchers, consultants and program officers)
  • Marketing managers (See 0124 Advertising, marketing and public relations managers)
  • Other financial officers (1114)
  • Urban and land use planners (2153)



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